The Pacific Northwest Society for Range Management (PNWSRM) promotes ways to maintain or enhance the integrity of the ecological community critical to the watersheds, plants, animals & people that depend on rangelands for their sustenance.
PNWSRM did not have a brand to utilize. The SRM parent society uses the iconic "trail boss" image and so we used that same vector that had been stylized by a member of theirs. The icon is specific to their region and reflects their membership.
The PNWSRM website needed to be modernized and reorganized for easier access of information and a better user experience. The website utilizes templates so that web managers can populate information in the backend and the front-end reflects a well designed page.
One of the needs of the PNWSRM was to set them up with a social media presence and online email marketing. I helped put together their Facebook page and Mailchimp email templates to communicate with their membership.